Two Reasons Google Ads Lead Form is Rejected

Two Reasons Google Ads Lead Form is Rejected

An Investigation on Why the Google Ads Lead Form in My Google Ad Got Rejected.

I just found out two reasons Google Ads lead form is rejected by Google. Before I get to the point, here is the story. [If you are in a hurry, skip to the last paragraph of this article.]

I know from my experience that Communication or rather the lack of it, is the Reason for most, if not all of the World's problems.

Google ads, is a case in example. :-)

We all know Google is making billions through its ads and its communication is impeccable.

But, wait, don't get into hasty conclusions. Enter Google ads.

I do not claim to be an expert in Google ads. But, we generally use it to promote our business. I assume you know more than a little aboug Google ads. Hence, there is no introduction offered here.

So, recently, we created a responsive search Google ad, with a lead form to try and capture some leads.

It was an ad to promote one of the largest wedding venues in Chennai.

What is a Google lead form?

A Google lead form is one of the extensions to a Google ad. Here, a prospect can fill in their contact details, to know more about the product/service on display.

Sitelinks, callouts, structured snippets, and one-click calling are other extensions. Like these other extensions, lead forms are also shown directly under search ads.

For each campaign you need to create a lead form, if required. Of course, a lead form thus created could be used in multiple ad campaigns.

Filling the Google Ads Lead Form

Here, the lead form had a "Headline", the "Business name", a "Description".

I filled in all three.

Of the many listed, I chose three contact details, such as name, phone number and city, for the visitor to fill in. These are by default, pre-filled automatically.

Lead Form Qualifying Question

From my earlier experience of using Google lead forms, I found out the disadvantages of a plain form. Without a qualifying question, you generally tend to attract a lot of junk enquiries. I do not know the exact reason, though.

To avoid that I included a mandatory qualifying question, which will ensure that the visitor indeed posted the enquiry. He/she is forced to choose an answer from a dropdown, or fill in a text box with some information. I assumed that just the submit button without the qualifying question was the reason for the junk enquiries.

Most of them we called, would say, "What enquiry? I didn't post any enquiry. Call again and I will report you!". Paying money and inviting trouble :-)

While Google lead forms may appear to be a convenient solution for lead generation, there is a lesson here. It is that the quality of leads collected probably isn't as high as with a personalized post-click landing page. By having a well-designed personalized page experience, we can achieve the same results as Google lead form extensions can. Furthermore, a dedicated page gives prospects a more comprehensive introduction to the offer and your brand. It gives them relevant details to assist in making an informed decision.

Once I filled in all the requisite details, I saved the form. And waited. Google Ads responded after a little while with the message

Not eligible
Disapproved
Ad violates policy and can't run:
Unacceptable spacing

What Did I Miss Out On?

I clicked on "Read the policy". Here's the link to the lead form requirements. I went through it with a fine toothcomb and couldn't find anything untoward in my lead form content.

Now, I did not give any extra spacing or miss a space between words as given in the example in the policy. So, what was the real issue? It looks like Google ads wants us to find out the reasons, the hard way.

Google could have told us that there is a problem with the Headline. Or the qualifying question, or wherever. But, it chose to just limit the response to "Unacceptable spacing", that's all.

I started looking at each word and letter individually, to rule out any error. I checked for a spelling mistake or an extra space that I might have put in there. At the end of this exercise, I found that I was using an exclamation mark "!". Could that be the problem?

Assuming that the "!" could be the culprit, I removed that. And submitted the ad. After sometime, I found the ad was again "Not eligible".

Not finding anything untoward, I clicked on "Appeal" and disputed the decision.

Again no luck. Rejected again. Totally confused now, I assumed that the messaging was grammatically incorrect.

I wrote the head line "Top Wedding Hall 500 Guests", in order to adhere to the 30 character limit. So, I changed it to "Top Wedding Hall in Chennai" and submitted again.

Two Reasons Why Your Lead Form Could Be Rejected

Voila! The ad got through. So, these are the culprits. The insight here is that you cannot use the exclamation mark(!) and the statements you make in your ads, have to be grammatically correct.

And, finally my Google ads lead form finally got approved.

Revenge and its Consequences

REVENGE AND HOW IT HURTS US MORE


Why should I not take revenge?

Revenge seems to be a natural response to injustice that seems to target us. This is what we do and have been doing since inception. 

Did we think for a moment that why should we alone be targeted for good or bad, in a billion strong population?

Did we stop a moment an think why only a few hundreds or thousands are affected in a natural disaster and not all?

Did we pause to ponder that when millions are driving on the roads, why only a few are involved and get seriously hurt in accidents?

Why do people cause grievous hurt to themselves and others for no apparent reason?

To understand this, we need to understand that there are multiple levels of consciousness in nature.

Nature by its nature, cannot do us any harm by itself. It is designed to be protective of us. And, it is in constant communication with us telling us to do a certain thing or not to proceed with a certain thing. But, as with any case of modern communication, it is not enough that the transmitting cell is working. If the communication is to be complete, the receiver cell also has to be working 100%, otherwise the message is not received well at the receiver's end.

It is the same case with nature. Nature communicates with us in many ways, wanting to help us all irrespective of the goodness, badness or neutrality of our activities. That is the nature of nature or the cosmos; it is full of benevolence.

But, what happens is that based on our past and present actions, some of our antennae or receptors are blocked and/or faulty. In such cases, we are not in a position to receive messages from the cosmos. When this happens, we are prone to error and one such error cascades into a series of errors culminating ultimately in sorrow. This may be related to health, family, business and other activities.

To regain control of our life, now and beyond, we need to follow the nature of nature. We need to change ourselves to mimic nature. Nature is not partial. Whatever is in nature is for everyone of us. Nature does not hurt anyone. Whatever is in nature is for the benefit of not just humanity, but for all beings in nature.

What happens when we take revenge?


Revenge is an action that is against nature. In fact, any reaction is an unnatural action. We can be pro-active, but not reactive. Reaction is a destructive mechanism. So, reaction is better avoided. Let action pass through us as if it did not happen. Or, it can be tackled gently without violence.

When it gets to a stage where somebody will get hurt, we should never go for it.

When we hurt somebody, in whatever little of big way, it gets registered in our memory. It is like taking a loan. The loan amount and the repayment amount including interest is instantly recorded. At the right time and right place, we will be repaying the amount. There is no escape.

When we keep doing hurt on others, the ability of our body to lock on to the frequency of nature's helping wavelength is affected. For some it is less and for others it is affected more.

Revenge affects us in small ways and big ways.


We all are aware that incidents happen in a fraction of a moment. If one of the participant is late even by a moment, then that incident does not happen.

Take for example, we are following a bus. The bus suddenly takes a turn and blocks our path. As we are cursing the bus driver, from the bus gets down our friend whom we have not seen in decades. 

We would have missed her if we had started a bit late or early. If we had started early, we would have passed the bus and had we been late, the bus would have passed us. This small happiness is the  result of a good deed in the past.

In the same manner, somebody is pushing the bike to the nearest petrol pump, in the middle of the night. There are many things that could happen here. Another biker, or an autorickshaw, could stop by and tow you to the nearest bunk.

Or, some thief one his way home, could stop and steal your purse, leaving you in further distress.

At the end of it all, we attribute it to good or bad luck. But, that is not the case. It is because, we are not in control of our such memory; we have no recall of the past. 

We have to understand that whatever happens, is deemed to happen. But, whatever will happen in the future, is in our hands.

So, beginning now, forget that revenge.

Why is there poverty and suffering in the world?

Poverty and Suffering in the World

Poverty and suffering is pointed out by the atheists to prove that God does not exist. 

Before we try and find the reason for the above problem, we should understand how the world works, how the Universe works.


Whether God exists or not, the Universe operates upon certain rules.

Once we understand how the Universe works, it becomes easy for us to know the answer.

So, How does the Universe work?


The Universe works on the cause and effect principle. When we do a certain thing, we get something back in return. It is true for even the simplest of thought, speech and action by us.

So, how do we prove that Karma or Cause and Effect works?

To find out if a certain thing works or not, the use of probability is used. To know if a certain thing will work, a miniature of the same action is tested to find out if it will work. Generally, that is how it is done. 

For example, we all know that when we make a deposit in the bank, we get interest in return. We all know that when we say good things to people, we make them happy and get their good will in return.

We also know that when we take a loan from the bank, we have to repay it, with interest. We know that when we speak harsh words to people, we kindle their anger with the possibility of getting hurt by them.

We know that when we sow a mango seed and water it till it grows, we are presented with a fruit bearing tree for a life time. While we would have sown the mango seed, the fruits of the tree would probably be enjoyed by our children and grand children.

We all know that when we build a company that makes its customers happy, their reference brings us more customers and so on.

So, we see that in everyday life, there is enough proof for us to understand that our actions define the results that we get in the future.

Now, the question arises. Why is somebody who is a good human being put to so much suffering? He has not even had a harmful thought on other people.

The Cycle of Birth and Death


This brings us to the topic of continuous experiences. When you run a company and run into losses. You close the company down and open another company. You still are liable to make good the previous company's payments, isn't it?

It is the same concept here. We are all in the continuous process of birth and rebirth.

We have no clue about who we were, what we were doing in an earlier experience, wherever in this world we were.

So, the only thing to do is to ensure that we put a full stop to this suffering right here. Since, we know that our actions define our future experiences, we have to ensure that our present actions do not harm anybody through thought, speech or action.

Essentially, our present sufferings are the interest we are paying on our past loans. Once the interest and principal is paid in full, we can again start with a clean slate.

Based on how Nature works, poverty and suffering in the world is a result of the past actions of those in suffering.

To understand this, we should know that every person is not in poverty and suffering, literally. Some of us, will have enough money and wealth, but will not be able to even eat and enjoy material life properly, due to medical and other compulsions.

In the minds of those people, a poor but healthy person is more blessed than them. It is relative.


So, What do we do to alleviate poverty and suffering in this world?


For our part, we can try and alleviate the poverty and suffering of those we encounter in our day to day lives, by helping them out, as a repayment of our interests and create a deposit for the future.

And also by not indulging in anything that is physically or emotionally harmful to others, either by thought, speech and action.

How can we reduce the running costs on AWS Server?

Amazon Web Services

Cost Reduction or Saving money on AWS EC2 Instance


In AWS EC2 pricing, there are three main elements such as an Instance, a Snapshot and a Volume.

So, ec2 instance pricing includes the cost of each of these resources consumed, such as hard disk space, bandwidth and is costing us money on a daily basis.

The idea is to take a backup of our unused data and source and move them into cloud storage and then delete the dormant instances, snapshots and volumes.

This will result in an immediate reduction in our running costs of AWS EC2 instances. I will briefly explain how we do it, here.

Logon to our Amazon Web Services console and choose EC2.


What are the EC2 elements that cost money?



Amazon Web Services EC2 Saving Money Dollars
In the EC2 dashboard main screen, among other things, we will see Running Instances, Snapshots and Volumes. As indicated, these things cost us money, by the hour. Of course, Elastic IPs also cost, but only if we aren't using them.

Of these, the instances will cost us according to the server we have chosen, micro, small, medium, etc. The storage that we use for the server (OS and data) is also on cost. Further, the bandwidth used, for uploading and downloading source and data is also at a cost.

Technically speaking, these servers we hire, cost us only if we use them. But, there is a catch. Since, we are using storage, these storage spaces are payable, whether we use them or not. Even though the costs are not too high for storage, if we are not careful, we may end up paying dollars unnecessarily.


Removing dormant instances and volumes


As a first step, we will have to identify the volumes that are used by our running instances.














In the above, you may see that there are 2 instances, but three snapshots and 5 volumes. This may indicate an excess of 1 snapshot and 2 volumes. These may be noted, evaluated and if found not required, deleted.

Once identified, we will carefully note them down. We do not want to delete any running instances or storage spaces, unintentionally.

For this purpose, we will make a note of the instances and link them to the volumes connected, using the instance id.

Once they are identified, the next step is to make a note of our stopped instances. Every instance may be linked to a volume or storage area in the network.










If we find that the above 3 stopped instances are no longer required, we may terminate them, along with the volumes that  they are linked to, to reduce our aws bill.

Once we have identified the instances and volumes that we do not require, we can delete our instances, along with the volumes with data and sources.

If, during the creation of the instances, we had chosen the volumes to be not deleted automatically upon termination of the instance, the volumes will not be deleted on deletion (termination) of the instance.

Under such circumstances, the orphan volumes may need to be removed independently, later.

Alternately, we may detach (right click on the volume to be detached and you will see a context sensitive menu) the volumes individually and then delete them.


AWS EC2 instance review


We will have to do this preventive maintenance, every time a new instance and/or volume is created and the old instances and volume are stopped and lying unused.


These cost us money and thus the savings on AWS EC2 instances through maintenance, may be substantial over a period of time.

Maximizing your Google Ads Performance

Maximizing your Google Ads performance

Google ads are one of the most cost efficient ways to promote your business. But, maximizing your Google ads performance, takes a little effort and focus.

What is Google Ads?

Unlike the traditional method of advertising, which is like shouting from a roof top at people around, who may or may not be prospective buyers; it is like broadcasting; not everybody be listening; and not everyone that is listening need be a prospective buyer.

Contrast this with selling in a street full of people who are interested in products like yours; how easy would that be; that is Google ads for you.

How much does Google Ads cost?

Google ads is one of the cheapest way of shouting out at people who are in line with your business, that is, those who want to, who are considering to, or those who would want to in the near future, to buy products or services that are similar to yours.

Since, Google ads is targeted, it is only when people click or watch your ad (in case of Youtube ads) that your account is charged. The advantage of Google ads is that you know where your money went and how effective it was to your purpose.

There is also scope for analysis and refining your ads, change the scope and change your target audience and so on.

This is what we are talking about, when we talk about maximizing Google ads performance. This also effectively and essentially means that we are going to spend a much lesser amount that traditional advertising.

But still, if one isn't careful, we may end up spending far more than what we should have to achieve a target. But first, let us talk about how Google ads finds me business.

How does Google Ads find me business?

As you know, people the world over make use of Google as a search engine to look for their requirements. It may be information, knowledge, product comparison and even for purchase of products and services.

So, it knows what you are looking for, based on your search terms. It also knows who has a certain product that matches your search terms. So, as you type in your search requirement, Google checks its list of service providers and shows an advertisement that is relevant to you.

If you click on the link that is shown, it takes you to the service providers page. If you like it, you make and enquiry. If everything goes well, you make a purchase. It is a win win for everybody.

That is Google ads, in simple terms.

WHY IS IT THAT I AM SPENDING A LOT, BUT AM GETTING LESS LEADS?

There are various factors that contribute to lead acquisition. They are geography, product category and most importantly filtering out abstract and unproductive searches.

When you are just using a set of key phrases without any customization, a lot of people who are looking for something similar, but not your product or service may be seeing your ad. This leads to avoidable and inadvertent clicks, for which you end up paying, but they end up being wasted.

TARGETING GOOGLE ADS FOR A GEOGRAPHY

If you are a local vendor servicing a small community, it becomes essential that you leave away the rest of the world and focus only on your locality.

Google tells you to broaden your search and to widen your search net in order to increase clicks and thereby increase the chances of you getting the right customers. Even though the logic looks good on paper, it might get people who may be interested, but aren't in your locality, are looking for a different product in the same genre, or looking for a specific brand and so on.

So, you need to keep your keywords specific and to the point. Over a period of time, you may refine the list of key phrases, to improve your hits. So, even though you may be getting lesser hits and enquiries, most of them would be relevant and so, the chances of conversions are more.

The positive side of this is that you get to spend lesser, because you have shrinked your net and unrelated clicks are avoided.

The step by step process of reducing Google ad spend, while increasing your chances of getting conversions will be explained in a later episode.


Google remembers Arecibo message on its anniversary

Arecibo message anniversary


This morning, while opening Google, found out that today is the 44th anniversary of the Arecibo message sent out to Aliens who may or may not be out there.

What do we infer from this Arecibo message?

We believe that those out there look like us, behave like us, think like us and so on...

When the fact of the matter is that they could be in a different dimension, another set of beings may be living among us, and we are not able to see them because of our sensory limitations.

This is the difference between an Indian/Asian mind and the western mind. The Indian thought is that all beings in the Universe are linked together and that when we master the micro, we know the macro and vice versa.

We can get to know everything without getting out of the comfort of our living room. The secret is to look within and master our self.

Till we understand this, we will keep looking out on the lookout for what... we don't know.

Pictorial representation of the Arecibo message


Convert a number in a string variable into a number in Javascript, jQuery

It is possible to get frustrated when you are coding in JavaScript and are trying to do some arithmetic calculations in the course of your JavaScript programming.

Here, it is possible to find out that 1000 + 1 is equal to 10001 and 10001 + 10 equals 1000110.

This is where you find out that all that you learnt in the school is wrong. It is also when you feel just a wee bit superior to the computer, because you know that sometimes, it has to be specifically instructed on what to do, how to interpret and calculate.

In JavaScript, there is one function that we can use to tell the computer that we are dealing with numbers and not strings. We use the function Number("numberInStringForm") to convert a number inside a string into a number.

This happens most of the time when numbers are part of a web form/report where all content is text. Based on the position of the text, based on the id or class name that we identify them with, we have to extract the content, which will be by default in "string form".

This is where we use the Number() function to convert them into number form again. After this Number() function is used, the number in the string variable is converted into a number, upon which we can then use the arithmetical operators (+-*/^ etc) to get the numerical answers.

Usage: stringToNumber =Number("12345")

Two Reasons Google Ads Lead Form is Rejected

Two Reasons Google Ads Lead Form is Rejected An Investigation on Why the Google Ads Lead Form in My Google Ad Got Rejected. I just...

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